netflix spends 18 billion dollars of content and they put it in our pocket
and my wife is still like i can't find anything
18 billion dollars and you don't even care okay i i work with some of the best companies in the
world and actually the biggest challenge that they have is people actually caring about them
so i would actually encourage us to think about what will people say because perhaps we want
people to care you know the other reason why uh i i love this idea of what will people say is because
it it flips this old narrative because you know sometimes the reason why we don't want to take
a risk is because we don't want to look like a joke that's why people don't do things is they
don't want to look like a joke and here's the thing with disruption is that disruption always
looks like a joke you can you can go through history it always looks like a joke you're
look at disruptive innovations, you look at disruptors, they always look like a joke. I'll
give you an example. You know, Vladimir Zelensky, he's the president of Ukraine. He was the president
of Ukraine on television. He was also the Ukrainian Paddington Bear. And now he's the leader of the
New World Order. You look at, for example, Airbnb. Like, don't get me started. You invite strangers
into your house. It sounds like a company for serial killers, to be honest with you.
You know, online dating, you know, Tinder, you know, people were concerned.
People were concerned. I'm putting up all these pictures online. What if they're psychopaths?
And now we tap through millions of psychopaths every single second.
Every disruption actually starts out as a joke until the joke is really on us. And that's why,
you know, if you're a psychopath, you're a psychopath. You're a psychopath. You're a psychopath.
If your parents or your boss, whoever says, what will people say? Just tell them that the joke will
be on them. And here's the actual truth. When people say, what will people say? What they're
actually saying is, what will people say about me? That's what they're actually saying.
And the other reason why, you know, I feel a little bit of a, you know, hypocrite is that,
you know, I'm Canadian, right? We're supposed to be humble. This idea of being dangerous,
we're supposed to be humble. I'm Canadian. That's why I really love Drake.
You know, Drake, oh man, love Drake. Drake has a song, Zero to a Hundred. It's inspiring.
Like how, it's about his come up, his rise, it's inspiring. It makes sense. A kid from Canada
becomes the greatest hip hop artist of all time. It's amazing. And you know, I'm totally biased.
I am totally biased. As a brown guy, I love Drake. Brown guys love Drake, okay?
Brown guys will leave their city once and start posting Drake quotes.
You have the same post on vacation.
Brown guys will go to a funeral and say, started from the bottom, now we're here.
I, you know, I love the idea of Zero to a Hundred. It makes sense. Go fast, go up to the mountain.
It makes a lot of sense. But really going a hundred to,
zero, that's actually disrupting yourself. Going back down the mountain, trying to go back up again.
That's disrupting yourself. You know, as an innovation strategist, like I failed a ton,
failed a ton on projects. And part of the reason why I failed is because I didn't actually
understand this one word. It wasn't because I didn't understand technology or processes.
I didn't understand this one word, which was on status. Status is embedded in everything we do.
Like we don't like to talk about status. It makes us feel uncomfortable. But status is embedded in
everything we do. It's embedded in our titles, our positions, our identity. At the end of the day,
status, it kills us. I'll give you an example of this. My favorite player in the NBA is Russell Westbrook.
Russell Westbrook is the most electrifying player in the NBA. Okay. He's one of the 75 greatest players of all time.
He's unbelievable. If an alien were to watch the game of basketball, they would point to him and be like, he must be their leader.
Russell Westbrook.
Russell Westbrook is amazing. But what's happened over the last number of years is his game has fallen
off a little bit. You know, he's been traded from team to team to team. And it's not that he can't
be effective. It's that he hasn't been able to let go of his status, his greatness, to accept a new
position, to accept a new role, to come off the bench. He's one of the greatest. Why come down
that mountain? Very, very difficult to do. I actually call this the Russell Westbrook trap.
I see this within organizations all the time. Leaders,
like they can't let go. They get romantic. But what's happening today? They get paralyzed.
And so to me, the idea of 100 to zero, that's actually about disrupting yourself.
That's the ability to go down the mountain. And to me, ultimately, because I work with leaders,
to me, the most dangerous leaders are the ones that are the most vulnerable.
The most dangerous leaders to me are the people that can let go of their status. They can actually
accept lower status situations, like come off the bench, do the meeting minutes, like take the note,
and just listen to their words. To me, the dangerous leaders ultimately define themselves by not what
they do, but why they exist. You know, it's funny. Like I talked a lot today about this idea of, you
know, how do you become a dangerous person? And I don't think I really came up with any answers,
I just asked more questions. And if I were to actually answer this question,
all right, how do you become a dangerous person? I would say that the most dangerous person in the
the room is the person who's most afraid but bold enough to move forward let me repeat the most
dangerous person in the room is the person who's most afraid but bold enough to move forward i love
doing this by the way i love i love doing these presentations typically there would be uh you know
people in the back there'd be a guy named peter and he'd be like oh my god i went to this thing
it was great this guy said that the world was changing he would email his bosses he would text
his friends he would go home to his wife and he'd be like oh my god i was at this thing and there
was a guy saying there was like a new religion he told us to embrace waste he took this girl's
phone and we saw some sort of domestic abuse we saw aliens and drake and his wife would be like oh
who was it and he'd be like i have no idea but he was a short brown guy with really
great hair and that she'd be like oh my god was it Jay Shetty and he'd be like
no I think it was Sanjay Gupta thank you so much for your time
you