All right. Well, listen, you know, I think what we've learned is the phone is a portal to your
brain, really. It's a portal at the end of the day. And not all of it, not all of it is good.
You know, social media sometimes becomes an echo chamber of reinforced perspectives, right? We
follow content that reinforces our existing biases. Like we follow individuals that already
have the same mindset as us. And what happens is that the platforms, it incentivizes extremism.
Like if you are an individual, you want to get likes and retweets and a following in that dopamine
hit, you have to lean to a particular side and run with it. You can't sit in the middle on any
subject. All right. Like for example, COVID, you can't say that COVID is complicated. That's boring.
You can't say that COVID is complicated. That's boring. You can't say that COVID is complicated.

You have to say COVID will never end or COVID never happened.
Joe Rogan, great.
He's very controversial, very complicated.
You can't say that he's complicated.
You have to say that Joe Rogan is the devil or Joe Rogan is God.
This is what happens.
And so as an individual, if you play this game,
what happens is that, of course, you play into the likes,
the retweets, and the followings.
And what you are ultimately doing to yourself
is you are radicalizing yourself
because that's what gets the views and the headlines
and that's what gets people going.
And so as individuals, yes, this has become the new religion,
but we just have to watch for the people that we become
and the people that we also admire.
You know, I'm talking about this idea of how do you become dangerous.
And for the first time ever in your life,
you're going to hear someone say this on a stage or boss.
No one's ever actually said this before,
which is I want you to embrace waste.
I want you to waste your time.
I want you to waste your energy.
I want you to waste your life, really.
Let me explain.
You know, now we live more in a digital world
when everything is fast and easy and ubiquitous and transactional.
What we have done is we've actually sucked out the waste
out of every single transaction and experience.
I'll give you an example of this.
My wife and I, a number of months ago,
we were craving cheesecake.
And we really loved the Cheesecake Factory Bakery.
But, of course, here, there is no Cheesecake Factory Bakery.
But on DoorDash, there is a virtual restaurant,
a virtual brand where they have a Cheesecake Factory Bakery.
And we were craving cheesecakes.
And I told my wife, I said,
Babes, instead of somebody delivering this to our door,
I'm going to go and pick it up.
So I get in my car.
I put in the address.
I start driving.
It ends up taking me to, like, an industrial area.
I take a left.
And then I see the ghost restaurant.
And it looked like this.
And I thought to myself, am I going to get a cheesecake
or am I going to get murdered?
I murdered.
I went in slowly, actually.
And I was like, okay.
And immediately, I got hit by this scent.
It was like fish.
And I know this scent because I'm Bengali.
We, like, invented fish, okay?
My dad's from Bangladesh.
My mom's from Calcutta.
We invented fish.
And sure enough, sure enough,
a Bangladeshi guy has this brown paper bag to me.
And he's sweating.
I don't know why.
So I *** the bag and I look over.
I swear to God, the entire population of Bangladesh is in the back.
I think I saw my cousins.
And I'm rattled, right?
And so I look over.
So I get back in the car.
I drive home.
And I tell my wife the story.
I get the brown bag.
I open it up.
I see some droplets.
I don't know if that's the sweat or the condensation.
I don't know what it is.
But I take a bite of this cheesecake.
And it was probably really good.
But the only thing I could taste was a sweaty Bangladeshi.
The story was ruined.
You know, the reason why we go to a restaurant is actually to embrace waste,
to embrace the collisions, to embrace the moments inside the restaurant.
That's why we go there.
And what's happened, especially during the pandemic,
is that technology has sucked the waste out of every single transaction and experience.