You know, we tap touchless on our food deliveries
and we don't have to see a person.
They just drop it off at our door.
We jump in the back of the Uber.
We don't have to say a word to the driver.
We have boxes thrown at our door all day long
and we don't have to interact with a human to get it.
We tap likes and hearts on people
that we've never even met.
Yet God forbid someone that loves us
calls us on the telephone.
We've sucked out all the human decency.
We've sucked out all the waste.
And I'm just here to say,
can we embrace a little waste?
You know, I'm in this innovation space
and I'll tell you this when it comes to innovation.
Innovation is 90% psychological
and 10% technological.
Everybody thinks that innovation is about technology.
Innovation is about psychological innovations.
And most psychological innovations
use waste to drive value.
This is why, for example, at Peloton,
they've convinced us to buy
a 4,000-year-old car.
Or a 4,000-dollar bike
when we still have to buy a subscription service.
You know, this is why at Starbucks
we have to buy a $5 latte
and they still get our name wrong on the cup.
How can we embrace a little bit of waste?
I believe in wasteful journeys.
In fact, there's a really cool study in 2021
where a group of researchers came together
and they want to explore this one question.
Like, what triggers hot streak?
Like, why are some individuals so prolific
over a short period of time?
They use artificial intelligence to analyze,
like, artists and film directors and scientists
to find out why are these people so prolific.
And what they discovered is that the secret
is actually in the sequence.
That the most prolific individuals
actually go through a period of wastefulness.
They experiment, they play,
they try new ways of doing things,
and then at some point they put it all together.
Wasteful journeys.
So I'm here to ask the question,
can we embrace a little bit of waste?
Now, I'm not gonna lie to you.
I feel like a bit of a hypocrite
when I talk about this idea
of how do you become a dangerous person, okay?
Because my background is as pussy as it gets.
Okay, I didn't grow up in 8 Mile Detroit
or South Compton.
I grew up in an area in Edmonton, Alberta, Canada.
Uh, uh, Twin Brooks!
See?
That, see?
That cheer was kind of pussy, actually.
Twin Brooks!
That's what we, that's what we, that's Twin Brooks.
It's kind of pussy.
And, you know, Twin Brooks to me actually sounds
like a two-for-one sale of Brooks Brothers.
But you know what?
It's funny, like, so, number one,
it's like where I'm from.
And number two, the reason why I feel like a hypocrite
is because of my background.
You know?
I grew up in, obviously, a South Asian household.
You know, children of immigrants.
And I swear to God, every single child of an immigrant
has heard this line, which is,
what will people say?
What will people say?
What will people say?
Cheer if you've heard this line before.
There you go.
Okay, these four words have absolutely crushed
an entire generation.
They've destroyed an entire generation.
I've seen it destroy careers of athletes,
creators, artists.
I've seen it destroy actually potential marriages
or even potential divorces.
What will people say?
And, you know, we get so consumed with this idea
of what will people say.
I've seen people choose law over acting.
I've seen people break up, even though their parents's life is like that,
they're part of the same religion, but they're not part of the same cast. I've seen people choose
medicine over professional athletics. Okay, it was pickleball, but it was still, it was still,
it was still athletics. But you know, I, you know, it's funny. I actually started to think to myself,
you know, because our parents grew up in a different generation. I started to think to myself,
actually, we should embrace what will people say. We should embrace the phrase, what will people say?
You know, we're always concerned that people are talking * about us, right? Oh, like, oh,
that's why, what will people say if we start this new venture or we post this piece of content?
What will people say? And the reality is, is that no one really gives a * about you, really.
We are so consumed of how we appear to others that we don't have time to think about you.
You know, our parents grew up in a different generation, right? They
grew up in a different generation. They grew up in a different generation.
They grew up in a generation where they, like, knocked on people's doors for fun, like psychopaths.
That's not our generation. We have too much going on. There's too much going on. I know this.
I know that people don't care. It's because we have so much content and we are so unhappy.
We have so much content and we are so unhappy. I'll give you an example of this.
My wife and I, we were watching Netflix, enjoying our subway, of course. And, you know, Netflix is
beautiful. It has every category. It has everything that has ever been recorded.
It's in the palm of our hands. Every category. Comedy, romance, like,
auntie's gone wild. Every single category.