Definition of strategy is a comprehensive and integrated plan that links the company's
strategic advantages with environmental challenges designed to ensure that the company's main
objectives can be achieved through proper implementation by the company
can be achieved through proper implementation by the company when two firms compete in the
same market and customers one firm has a competitive advantage over the other when the firm
gains a level of profit and over the other firm occurs when that firm earns a higher level of
profit and has the potential to earn higher profits advantage competitive advantage is a
collection of strategies to determine a company's advantage over other companies competition among
other firms competitive strategies include low cost and differentiation differentiation
furthermore the combination of the two strategies is called focus competitive strategy is the
formulation to increase the competitiveness of the company in the eyes of customers or potential
customers competitive strategy provides an advantage that distinguishes it from other
companies and creates healthy competition with segmented customers healthy competition with
segmented customers definition of strategy is a comprehensive and integrated plan that links the
company's strategic advantages with environmental challenges designed to ensure that the company's
main objectives